Frequency should respond to stress, not habit.
The Wrong Question
“How often should I clean this?” is common, but incomplete. The correct consideration is what the garment has been exposed to.
Protein Fibers
Silk and other delicate protein fibers should be cleaned after each wear if they contact skin. Body oils and perspiration bond quickly, forming invisible residues that oxidize into permanent discoloration.
Natural Resilience
Wool and cashmere benefit from rest. Their natural lanolin offers protection that frequent cleaning strips away. After three to four wears—or immediately if stained—professional cleaning is appropriate.
Absorbent Weaves
Cotton and linen retain moisture and odor. They typically require cleaning after one to two wears, depending on climate and activity.
Structure Matters
Tailored garments and outerwear should be cleaned only when necessary. Jackets often require attention every three to four wears; coats far less. Interfacing and structure are disturbed by solvent exposure.
Clean in response to stress—not according to routine.